When someone enters your website, you have just a few seconds to capture their attention. This is why having a mobile-optimized site is so important. What is mobile-optimization? It is when your site will reformate itself for every type of device: iPhone, Android, tablet, etc. It improves the user experience by making your site easier to navigate, and drawing the user in to want to learn more. Here are our top 3 reasons why every website needs be mobile responsive:
1. Google Prioritizes Mobile-Friendly Content
Google’s algorithm changed in 2015 where they now review website activity (on mobile and desktop) and decide on a ranking based on how people use that certain website. The longer people stay on your website- the better it ranks. On a mobile device, a mobile-friendly webpage loads much faster than a standard page. Consumers in every industry want to get to what they need very quickly- the last thing you want is someone exiting your website due to inconvenience!
2. Websites Get More Mobile Traffic
It is a known fact that the majority of Americans are glued to their smartphones. Most will even say that they scroll their phone while watching a video on their laptop! TechCrunch reported that by the end of 2016, mobile users had surpassed desktop users online! It’s safe to say that more than half of your website visitors are browsing through a device other than a desktop. By having a website that is mobile friendly, it is much easier to convert a visitor into a lead.
3. Mobile Users Are More Likely To Buy
According to Fast Money, mobile users spend more money online than desktop users. By not catering to your mobile customers, you are missing out on potential sales! Mobify reports that 30% of users will abandon a purchase in a cart if the website does not respond well to their mobile device. You want to make sure that your customer's needs are met, so they do not go elsewhere.
As business owners, it is our responsibility to make sure our websites are easy to navigate. Do you need to optimize your site for mobile users? There is no time like the present! An effective mobile website is one of the most critical factors in the success of a business. Design ME Marketing is a Professional Web Design Company that combines cutting-edge graphics with strategies that align with Google’s strict standards. By choosing Design Me Marketing, your website will not only be mobile optimized but will look great but will be constructed with long-term success in mind.