In today’s digital age, your website is the most important marketing tool that you can have. We are shocked to learn that almost half of all small businesses do not have their own website! The purpose of a website is to create brand awareness of your business, and to convert a site visitor into a lead, and eventually a customer. It should be the very first marketing tool you invest in when you launch your business. Listed below are six reasons why having a website is important for your business:
- Your Online Presence Matters
If a customer cannot find you online, it’s almost as if your business doesn’t even exist! According to The American Marketing Association, 6 out of 10 consumers expect brands to provide online content about their business. If they cannot find any information on you, they will use a competitor who has a valid online presence.
- It’s The First Impression Of Your Business
A website is often the very first marketing material a consumer will see of your business. You will have just a few seconds to capture their impression to want to learn more. Having an effective website builds credibility, trust and shows customers why you are worth their time. If you are curious about what design trends are powerful, check out our previous blog post here.
- Showcase Your Products & Services
A website is the perfect place online to fully showcase your products and services. According to Minewhat.com, 81% of consumers perform online research before making any business purchase. If you use the right SEO keywords to describe your products, you will help your chances of being ranked high on search engines.
- Provide Customer Testimonials
Showcasing your customer’s testimonials on your website can be extremely beneficial because powerful reviews that explain how your product helped solve a problem are truly convincing. They can even help turn a skeptical lead into a potential customer.
- Sell Your Products Anytime From Anywhere
Your website can help you sell your products or services anytime: when your physical location is closed or even in the middle of the night! Having a website creates convenience for your customers because they are able to shop and browse on their own terms. This is a win-win for both you and your customers.
An effective website is one of the most important factors in the success of a business. Design ME Marketing is a Professional Web Design Company in New York that combines cutting edge graphics with strategies that align with Google’s strict standards. By choosing Design ME Marketing, your website will not only look great but will be constructed with long term success in mind.
All of our websites are built custom tailored to your specific needs on a WordPress platform. Your site will have a unique and dynamic look, but will also be very easy to manage and expand as future needs arise. With thousands of projects completed successfully, our web design team can handle the development of any style of site that you can imagine, both big and small.
Have a complex E-commerce site that needs custom functionality? Maybe, you have an idea for a website concept, but are unsure as to how to put it together. Our professional website design team can help make your website a reality and then consult on how to make it a success. Contact us today to get started.