The Basics of PPC Marketing

Posted by Mariya Bentz on Aug 21, 2018 12:24:36 PM

In Lead Generation

Are you thinking of using PPC to market your business? When done correctly, PPC campaigns are possibly the best way to spend your marketing dollars.  Unlike other methods of advertising, PPC marketing engages your target customer at the precise moment that they are looking for you. Let’s learn about the basics of PPC marketing:


What Is PPC?

Wordstream defines PPC as “pay-per-click, is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your website, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.”


Why Is PPC Important?

PPC Is important because it helps you generate website traffic right away. Pay-Per-Click marketing is critical to small business success because it can help create brand awareness directed toward a very specific audience—and it works with ANY budget! Marketers love PPC because of its measurable metrics. It is easy to see what is working, and what isn’t. If you see an ad is not producing the results that you need, you can easily go in and adjust the settings and audience to make it work better for you.


Most Popular Form of PPC

There are different types of PPC platforms: Facebook, email, affiliate marketing, etc. One of the most popular forms of PPC is Google Adwords. Google defines it is as, “Google Ads is an online advertising service developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, and video content within the Google ad network to web users.” You can see businesses you use PPC at the top of any Google search that you make.


Design Me Marketing can works with various companies creating their Google Adword Campaigns that delivers high returns. We carefully study the market and develop a strategy based on the philosophy that the “quality of clicks” is the priority helping you maximize your spend and get great results.


Don’t leave Google AdWord campaigns up to anyone who does not have extensive experience.  That is a great way to spend valuable marketing dollars with very little return.  The Design ME PPC Management team writes ads, manages budgets and executes strategies that will convert your budget into profitable business.

We are the PPC Management company  who believes in raising businesses and organizations throughout the United States by maximizing their Search Engine visibility through paid ads.