When looking at social media for business, Facebook should be the platform that every business is on regardless of which industry you are in. It works best for B2C brands, but you really can reach customers for any business. Facebook is best used for building brand awareness, creating a community around your product, announcing new promotions, and keeping in touch with your current shoppers. There are so many benefits to having a Facebook Business Page:
1. Increased Exposure to Potential Customers
Facebook has over 1 billion monthly users worldwide—that includes 73% of the US adult population. With these type of statistics, you are able to reach consumers in almost any industry!
2. Increase Your Website Traffic
Posting links to your website at least 3 times per week should be apart of everyone’s content strategy. You can start using your posts to drive clicks to your own website to various services that you offer, links to your blog posts, or links to your sales and promotions. Increasing your website traffic helps lead to more sales!
3. Offers For Your Customers
The “Offers” area is a little-known section on the Business Facebook Page. You can now share your discounts and promotions as a “coupon.” You can decide how often they run, who sees them, and when they expire. This includes online offers AND in-store promotions. Utilizing these is great because they easily capture a potential customers attention when they first visit your Facebook page.
4. Access To Ad Campaigns
The beauty of utilizing Facebook Ads is that they have the ability to reach your exact customer because Facebook has the most targeted form of advertising. You are able to target an individual based on their age, location, interest, and behavior. Not only can you reach just about anyone—but Facebook is one of the cheapest form of advertising compared to Google Adwords, billboards, television, radio, etc.
5. Helps You Understand Your Customer
Business page offers you amazing insights to your profile. The best part is that it is so easy to understand! The insights tool shows you things like: page likes, how many people you reached, engagement levels on your posts, what types of posts your customers like most, what type of product they are most interested in, etc. Viewing and understanding your insights helps you plan your content, AND future products.
Social Media has moved from a modern day phenomenon to a predictable part of our daily routine. The days of Consumers of all ages now consist of eat, breath, post, “like”, “follow”, “retweet”, sleep…and REPEAT! Design ME Marketing is the social media marketing agency that can help you build your online sphere of influence and turn a following into real revenue.
The right Marketing Agency will embark on strategy that is more than simply posting and hoping for someone to interact. Success in this realm takes engagement. At Design ME, we develop a social media strategy that is unique to your needs. Our approach is very targeted and leveraging the proper platforms we connect you directly with your target market. Contact us today to see what we can do for you!