The Twitter platform is best for musicians and influencers, authors and publications, news organizations, marketing agencies, and sports related businesses. The Twitter user cares most about being “in the know” of what is happening in the world. It may not be as popular as Facebook or Instagram, but it is still a very beneficial marketing tool.
Twitter has 230 million monthly users- and on this platform the users have a higher tendency to follow brands than any other network. According to the article "Social Media for Business", Twitter is the place to follow and become influencers.
Brands should take advantage of this platform for their business because Twitter helps companies stay connected with their customers on a more personal level.
While there are many benefits that we could list about how important Twitter is for business, here are our top three:
Serves B2B And B2C
Twitter is unique because it is the only social network that is an effective marketing tool for B2B and B2C audiences. The Marketing Journal Survey reported that in 2017, 95% of B2B marketers and 87% of B2C marketers used Twitter to grow their business. B2B companies use this network to share educational content with their target audience, and to network with potential clients. B2C companies use this network to post fun and entertaining content in hopes that it would go viral to gain new customers. Where as the benefits of LinkedIn are mostly B2B ( according to "The benefits of a Linked in company page", and Instagram B2C...you get the best of both worlds on twitter.
Defined by hashtag.com, “A hashtag is a unique strategy for categorizing messages on Twitter and is seen as a very powerful marketing tool by businesses. The # symbol is precedes the tag followed by one or more keywords that will properly lead individuals to conversations and discussions pertaining to a specific topic or theme.” Hashtags makes it easier to find information on a specific topic or content. Brands can use hashtags to reach their target audience and to help their followers filter information.
Feedback From Customers
Many users tend to turn to Twitter to voice their opinions about products and companies. Your business can use this as a resource to gather feedback from customers, and provide helpful customer service tailored to each user. Twitter is public, so even if you’re having a one-on-one interaction with a user, you are doing it with an audience. According to Forbes, companies that use Twitter as a social care channel are seeing a 19 percent increase in customer satisfaction. By responding quickly and patiently, you show your potential customers that you care.
The right Marketing Agency will embark on strategy that is more than simply posting and hoping for someone to interact. Success in this realm takes engagement. At Design ME Marketing, we develop a social media strategy that is unique to your needs.
Our approach is very targeted and leveraging the proper platforms we connect you directly with your target market. Do you need a social media strategy? Contact us today to see what we can do for you!