As a business owner, you already know how important it is to have a presence on social media. But building an actual community could be a little tricky. Facebook happens to be the hardest platform to grow on. Facebook organic reach is a struggle-- even for bigger companies but according to the article, "Social Media for Business", it's a must have for all businesses.
According to MarketingLand, 52% of statuses posted on Facebook pages have taken a massive hit ever since Facebook released their EdgeRank algorithm back in 2010.
So how do you actually grow your Facebook community? Here are a few tips:
Tip #1: Growing Your Page Organically:
There are a few ways you can grow your audience on Facebook without “paying to play.” First, you want to make sure to link your profile on your email signature, and your website. Next, send an email blast to your contacts announcing your Facebook page launch and invite them to like your page to stay updated on news from your industry.
TIP #2: Growing Your Page With Paid Ads:
This is where you begin to “pay to play.” You will see a huge spike in grow if you start to use Facebook ads. Facebook has an option for every ad to add a “Like This Page” option. When running a compelling Facebook ad (keep in mind videos work best) target a specific
demographic. Sometimes a user will see your ad and may like your post, but they might not follow your page. If you see this happen, Facebook gives you an option to invite those users to like your page.
Tip #3: Growing Your Page With Pixels & Lookalike Audiences
Facebook Pixels and Lookalike audiences are very powerful tools when retargeting people who have seen your content on social or your website and reaching out to them with other content. Lookalike audience is made by uploading the emails of your existing prospects or actual clients and targeting Facebook users who “look like” your existing clients.
A Facebook pixel is code that you place on your website. It tracks certain user activity: conversions from Facebook ads, optimize ads based on collected data, build targeted audiences for future ads, and remarket to qualified leads—people who have already taken some kind of action on your website.
Social Media has moved from a modern day phenomenon to a predictable part of our daily routine. The days of Consumers of all ages now consist of eat, breath, post, “like”, “follow”, “retweet”, sleep…and REPEAT! Design ME Marketing is the social media marketing agency that can help you build your online sphere of influence and turn a following into real revenue. You can also read this article, " 7 Creative Facebook Post Ideas For Your Business". This will get you started!
The right Marketing Agency will embark on a strategy that is more than simply posting and hoping for someone to interact. Success in this realm takes engagement. At Design ME, we develop a social media strategy that is unique to your needs. Our approach is very targeted and leveraging the proper platforms we connect you directly with your target market. Contact us today to see what we can do for you!