Google Search Engine, or SEO, is a key aspect of a successful website. The goal for your website is to reach the public as often as it can. In order to do that, there are 3 points that can help you Rank in the Google Search Engine.
Follow these steps, and you should see a major improvement on website traffic.
1. Keywords are Key
There are a few questions you should ask yourself when you are trying to build up your website’s SEO. First, what is the main topic of your website? Let’s say your website is about dog grooming. You would need to ask yourself, "What about my company would attract people to my website?" Is it because your prices are at a discounted rate compared to other dog grooming companies? Is it because your company is located in Atlanta, Georgia? Whatever it might be, you should find keywords that people might type into Google’s search bar; this will attract the right customers to your website.
Fortunately, if you do not want to do this manually, there are tools out there that can help you find keywords that will boost your website. A great example is Ubersuggest.
2. Header Tags
Now that you understand that having keywords can grow your website traffic, it is important to know about the placement of these keywords. It is important to know the two main types of keywords: Focus keyword and Primary keyword. The main difference between all of these keywords is simply their location on the website. Focus keywords are typically your Header 1; therefore, it is typically the largest font on the page and it serves as the title for your content. Primary keywords are your Header 2, and they are typically your subtitle. Let’s say your Focused keyword is “dog grooming atlanta.” Then your Header 1 would be “The Best Dog Grooming Atlanta Has to Offer.” Your headers are very important because of its ability to rank you on Google Search Engine, so you should strive to have multiple subtitles that are relevant to your company.
3. Sound Natural
Lastly, it is important to know that you should not overuse your keywords. When Search Engines first came into light, many people were stuffing keywords into their site in order for them to move up in rankings. At the time, this worked. However, now, Google will penalize your site if they feel that you are overly using the same keywords frequently. Google has moved stuffed websites down and ranking, as well as, removing websites all together. In order to prevent this from happening to you, just stick to one rule. Sound natural. If the reader can tell that you are repeating the same words then many you should tone it down a bit. By doing this, your website should be golden.
Are you looking to grow your website traffic and move up in SEO rankings? We can help!
At Design Me Marketing, we are here to help you with your business growth. Contact us today!