Why You Should Include Customer Testimonials On Your Website

Posted by Mariya Bentz on Oct 17, 2018 4:24:02 AM

In Website Design, Sales

If you take a look at any website that we have created, you will notice that we always make sure to include customer testimonials because they are truly a powerful marketing tool. Our advice is to showcase testimonials that answer any questions that potential customers may have because  WebDAM reports that customer testimonials beat all other types of content marketing ineffectiveness. There are many benefits to having testimonials on your website, here are a few:

  1. Provides Social Proof

 

 

If a website visitor comes across your page, they want to see the social proof, aka informational social influence. Tech Target defines “social proof” as the influence that the actions and attitudes of people around us have an effect on our own behavior. They don’t want to just hear from you how great your company is, they want to hear it from actual customers.

  1. Establishes Trust

Testimonials are unbiased comments that establish trust quicker than anything you could write on your website because they are a form of third-party validation.  Adding real comments from actual customers has a lot of influence on new website visitors because learning about an experience from other customers goes a long way.  

  1. Showcases Your Relationships

A study by Search Engine Land found that 79% of consumers say that they trust online reviews as much as they trust recommendations from friends. Testimonials showcase your relationships with your existing customers, and customers naturally tend to trust each more.

An effective website is one of the most important factors in the success of a business.  Design ME Marketing is a professional web design company that combines cutting-edge graphics with strategies that align with Google’s strict standards. By choosing Design ME Marketing, your website will not only look great but will be constructed with long-term success in mind.

All of our websites are built custom tailored to your specific needs on a WordPress platform. Your site will have a unique and dynamic look, but will also be very easy to manage and expand as future needs arise.  With thousands of projects completed successfully Design ME Marketing web design team can handle the development of any style of site that you can imagine, both big and small. But don’t take it from us, read some of our customer testimonials here.

Have a complex E-commerce site that needs custom functionality? Maybe, you have an idea for a website concept but are unsure as to how to put it together. Our professional website design team can help make your website a reality and then consult on how to make it a success. Contact us today to get started!