Content marketing is increasingly becoming more important year after year. SEO, social media marketing, blogging, email newsletters, and eBooks, all fall under the “content marketing” umbrella.
The purpose of all of this is to provide valuable and consistent information to your audience in order to build trust with a potential audience, grow a personal relationship with your audience, and to generate leads.
According to Content Marketing Institute, content marketing generates 3x as many leads as outbound marketing! We believe this is because this type of marketing tends to feel more authentic and friendly that having an ad flash in your face.
Keeping up with a consistent publishing schedule can be very intimidating and timely, but it is so important for the long-term growth of your business. Half of all B2B marketers outsource content creation, and this is why you should too:
- You Don’t Have The Time
As a business owner, you have enough on your plate in simply running your business. Most likely, you simply do not have the time to spend to create consistently and quality content. If this is the case, most of your posts are random and sporadic. This will not build the personal relationship that we mentioned above.
- You May Not Have The Full Understanding
Content creation is a job that requires a true understanding of the digital age, and your strengths may not be tailored around writing or creating graphics. You want someone creating your content marketing who is knowledgeable in keyword research and can implement it into blogging, social media, email, and more.
- Outsourcing Will Keep Your Content Consistent
Consistency is key in growing anything, and it is the ultimate truth for content marketing. By being consistent with your publishing schedule, your tone of voice, and quality is the fastest way to build an audience. One of the biggest benefits is that Google favors websites that consistently put out new content.
No time to create content? We can help! Whether you run a small online organization or a large enterprise, one thing remains certain, your online presence will play an important role when it comes to boosting sales and converting visitors into customers.
Our team of writers and content creators can write your blog content, create social media posts, and design email newsletters that establish your business as a thought leader in your industry builds your credibility online, and most importantly- boosts your SEO.