Blogging is a marketing strategy that uses written content to get your business more visible on the World Wide Web. Everyone knows that blogs help personalize your brand, demonstrates that your business is active, and establishes your company as a thought leader in the industry. But there are so many more advantages for a business to have a blog on their company website. Hubspot recently reported that businesses that prioritize blogging, experience 13x increase on ROI year after year. If that isn’t enough reasoning alone, here are our top 3 benefits of blogging for your business:
- Increases Your Search Engine Traffic
The more you blog, the more traffic you will see to your website. Having a blog on your website improves your organic SEO. The more pages of content that you have on your website, the more chances you have to rank for various keywords. Search engines love fresh content, so each time you publish a new post—the more information you have indexed in the search engines of the web!
- Helps Generate Inbound Links
Everyone knows that one of the most important pillars of SEO is having quality inbound links to your website. Blog content can generate referral traffic back to you because each post can serve as a resource to other writers and publications. By having links to your website from reputable sources, it indicates to the search engines that your content has authority and is worth directing traffic too.
- Increases The Leads From Your Website
It is simple: the more you blog the more opportunities you create for lead generation. According to Hubspot, businesses with 401-1000 pages of content get 6x more leads than those with 51-100! Each post you write, gives more chances for people to find your business. The best way to generate leads with a blog post is by adding a Call-To-Action at the end of each post. These CTA’s can be form submissions, email opt-ins, quote requests, and more.
No time to blog? We can help!Whether you run a small online organization or a large enterprise, one thing remains certain, your online presence will play an important role when it comes to boosting sales and converting visitors into customers. Our team of writers can write your blog content that establishes your business as a thought leader in your industry, builds your credibility online, and most importantly- boosts your SEO. Contact us today to get started!