Having effective design elements in your website is crucial because it determines if someone will stay and continue to browse your website, or if they will exit out. The more clean your website is, the better is your user experience. Having too many colors or elements makes your website too distracting. As a professional brand, you want your website to relay your exact message you want to communicate. Here are our top 4 design elements every website should have:
1. A Specific Color Scheme
Color scheme’s are used in website design to create style and appeal. Color is so important in today’s world because it carries an emotional resonance with it. Color can manipulate your thinking, change actions, and cause reactions. Your specific color scheme will be able to reflect your brand’s message to your customers. It is recommended to use 3 colors your website design: 1 neutral, 1 muted color and 1 pop of color.
2. Use Of White Space
The white space is the “empty space” in the website design (and it actually doesn’t always have to be white). It is in between the margins and edges of your screen. It is almost like a buffer between the elements on your page. White space makes your website easier to navigate, and makes a better user experience. Space is one of the most important elements because it helps create focal spaces around certain features.
3. Large Hero Image
A hero image is an oversized image that is usually placed front and center right under the menu in the website. Wikipedia says that “the hero image is often the first visual element a visitor encounters on the site; it presents an overview of the site's most important content.” It is another design element that can communicate your brand’s message to your audience.
4. Use Of Typography
Awwwards describes typography as the art and technique of arranging types and font. It involves the thoughtful and deliberate selection of typefaces, point size, line length, leading, tracking, kerning, color and any element that can affect a design. It is 95% a design thought, and is a huge driving force in graphic design. Typography is just as important is color and white space when creating an image for a professional brand because it can strongly affect how people react to a certain design.
An effective website is one of the most critical factors in the success of a business. Design ME Marketing is a Professional Web Design Company that combines cutting-edge graphics with strategies that align with Google’s strict standards. By choosing Design Me Marketing, your website will not only be optimized but will look great but will be constructed with long-term success in mind.