When we think of “Search Engine Optimization,” our minds immediately go to keywords and phrases that are searched most on Google or Bing. But there are a few other factors that can help you rate the best on search engines. SEO is a puzzle of many pieces, and keywords are just a small part of it. Last year, Google introduced new changes to how they rank websites.
Here are our top SEO tips that you should focus on in 2019:
1. Mobile Indexing
Mobile indexing means that your original website has a mobile version that someone can easily access on their mobile device. Google’s algorithm changed recently where they now review website activity (on mobile and desktop) and decide on a ranking based on how people use that certain website. If someone is searching for your service or product on a mobile device, and you do not have a mobile indexed website-- your website may not even show up!
2. Page Loading Speed
Page loading speed has a simple meaning-- how long does it take your page to load? In Google’s recent algorithm change, they have indicated that page speed is highly important when they rank websites in their search engine. Not only is page speed important for user experience, but as described by MOZ, a slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation.
3. Image Title & Descriptions
People often forget that titling your image a certain way can help in ranking in Google’s image results. If you want to use an image on your blog or website, instead of keeping the name as “IMG045.JPEG,” instead use the keywords that someone would use to search for the topic on that page. For example, if you added a photo to this page, you can title it “New York Seo Company.” The image title and descriptions help your website rank better on Google.
Choosing the right SEO company can transform your whole business. Selecting the wrong one can prove to be a frustrating and costly decision. Make sure that you vet companies and select one that will be more than a service provider, but a trusted partner.
Even if you have the most stunning website on the planet, without Search Engine Optimization (SEO), it is like a billboard in the desert. As a top New York SEO company, servicing clients across many industries, our team has the skill set to take your website to the top of the search engines. Contact us today to get started!