What Elements Make Up a Successful Homepage?

Posted by Mariya Bentz on May 28, 2019 11:15:48 AM

In Website Design

You never have a second chance to make a first impression. The homepage of your website is, in many ways, your company’s first impression. Because of this, it is vital to have a clean, visually appealing, impressionable, and informative homepage. This will keep possible customers on your site, and therefore, the possibility of them buying your product or service will increase.


Here’s a few of our tips and tricks when creating a successful homepage for your company’s website:


#1: Headlines


Before anything else, be sure to include headlines and subheadlines. Headlines are meant to provide a clear and simple title with the intention of telling the viewers what your website can offer.  The goal is for the headers to quickly give the viewers an idea of what they are looking at. Secondly, you need subheaders. These are small blurbs underneath the headers that provide a tad bit more detail. Your website should be easy to understand; you want to keep people interested, not confuse them.


#2: Call-to-Action


The homepage’s job is to entice the curiosity of the customer. It is supposed to keep them interested long enough to see your call-to-action. A call-to-action is often in the form or a button, link, or downloadable, that allows viewers to dig deeper into your website. Have some call-to-actions on your homepage in order to direct people to other services or products.


#3: Visuals and Features


We see with our eyes, and our eyes love to see color, movement, and photos. In the making of your homepage, be sure to make it look visually appealing. In order to do so, it is important that you do not overcrowd the space; make it very clean and simple. However, that does not mean you can get away with little colors or pictures. Have matching colors and fonts throughout the page and be sure to add graphics or pictures. This will grab the attention of customers.


Are you looking to grow your website traffic by improving your homepage or website? We can help!

At Design Me Marketing, we are here to help you with your business growth. Contact us today!